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                                                 & I am your chaos coordinator. 

In 2017 my friend's wedding planner never showed up on her wedding day. Naturally, I jumped in to save the day. After that day, a love for event planning had blossomed that lit a passion under me I could not control. In 2021 we launched, Pawleys Picnics alongside Jana from Magnolia Photography and then we joined forces with Jessie from Willow Event Designs to bring you Caluna Event Design Collective


I attended the University of South Carolina, where after a short internship, I was offered my dream job as a wedding planner. During my first years in this industry, I received hands-on experience with planning / coordinating,  catering, floral design, and even helped manage a historical wedding venue. I have successfully orchestrated hundreds of weddings and special events. 


I am recently married myself, so I have a fresh out look on the wedding industry from your perspective. My husband Cory & myself are parents to SIX highly energetic pups, so we will always highly encourage you to bring your fur-kids to your events. With South Carolina being my home,  I know all the ins and outs of the industry here, however I have loved growing all of my relationships with the top leading event professionals locally & across the country. We will always travel for love! 

- Gabby (bride) 

I'm Ashley

Recognitions & Features

Ash Events 


Best Event Planner from The South Carolinas Women's Magazine 

annual awards

2020 - 2023
The Knots
Best of Weddings
2020 - 2023 
Wedding Wire
Couples Choice Awards
Pawleys Picnics
2022 -
Best Wedding Planner awarded by
the Myrtle Beach Herald
Wedding Chicks 
12 Planners were
Obsessed with
Profile Feature in Sasee Magazine June Edition

The Team

Callie Walton


I began working at Ash Events in 2019 as the very first intern my senior year at Clemson University while studying Travel and Tourism Management. Spring semester of my senior year was spent working with Ashley, learning all that really goes into creating a successful business and planning a picture perfect wedding! After graduation, I knew I found a career that I loved and didn't feel so much like work. 

Chelsea McMillan


I'm Chelsea, a proud resident of Surfside Beach although I am originally from Mullins, SC. I was born and bred in southern hospitality, and grew up loving all the joy, stress, and organized chaos of weddings and events!

 With a degree in Business Management from Coastal Carolina University (GO CHANTS!) and many years of experience managing large-scale catering events in the Grand Strand area I made the leap into the world of weddings with Ash Events!

Kaitlyn Wargo

Associate Coordinator

Kaitlyn began as an intern with the Ash Events team and was the fastest hire in Ash Events history. She is a recent graduate of Coastal Carolina University and currently resides in Charlotte, NC with her cat Shaq. 

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